Privacy Policy

1. Introduction

Ramada by Wyndham ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our websites, use our mobile applications, stay at our hotels, or interact with our services.

This policy applies to all Ramada by Wyndham properties, websites, mobile applications, and services worldwide. By using our services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

Personal Information

We collect personal information that you provide directly to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Reservation Details: Check-in/out dates, room preferences, special requests
• Payment Information: Credit card details, billing address (processed securely)
• Loyalty Program Data: Wyndham Rewards membership information and preferences
• Communication Records: Correspondence, customer service interactions
• Guest Preferences: Room type, amenities, dietary restrictions, accessibility needs

Automatically Collected Information

• Website Usage: IP address, browser type, pages visited, time spent on site
• Device Information: Device type, operating system, unique device identifiers
• Location Data: General location based on IP address (with consent for precise location)
• Cookies and Tracking: Website preferences, session information, analytics data

Information from Third Parties

• Travel booking platforms and partners
• Social media platforms (when you interact with our social media pages)
• Marketing and analytics partners
• Corporate travel departments (for business bookings)

3. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

• Processing reservations and managing your stay
• Providing customer support and concierge services
• Facilitating check-in/check-out processes
• Managing loyalty program benefits and rewards
• Customizing services based on your preferences

Communication

• Sending booking confirmations and important service updates
• Responding to inquiries and customer service requests
• Providing information about promotions and offers (with consent)
• Sending loyalty program communications and rewards updates

Business Operations

• Improving our services and guest experience
• Conducting market research and analytics
• Preventing fraud and ensuring security
• Complying with legal obligations and regulatory requirements
• Managing corporate accounts and group bookings

4. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

Service Providers

• Payment processors and financial institutions
• Technology service providers (hosting, analytics, customer support)
• Marketing and advertising partners
• Third-party booking platforms and travel partners
• Professional service providers (legal, accounting, consulting)

Wyndham Family of Brands

We may share information with other Wyndham Hotels & Resorts brands to provide seamless service across our portfolio and enhance your loyalty program benefits.

Legal Requirements

We may disclose information when required by law, court order, or government regulation, or to:

• Protect our rights, privacy, safety, or property
• Enforce our terms and conditions
• Investigate potential fraud or security incidents
• Comply with legal process and law enforcement requests

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction, subject to appropriate confidentiality protections.

5. Data Security

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

• Encryption of data in transit and at rest using industry-standard protocols
• Secure data centers with physical and electronic access controls
• Regular security assessments and vulnerability testing
• Multi-factor authentication for system access
• Secure payment processing compliant with PCI DSS standards

Administrative Safeguards

• Employee training on data privacy and security practices
• Access controls limiting data access to authorized personnel only
• Regular security audits and compliance assessments
• Incident response procedures for potential data breaches
• Vendor management and due diligence processes

6. Your Rights and Choices

You have various rights regarding your personal information:

Access and Portability

• Request access to your personal information we hold
• Obtain a copy of your data in a portable format
• Review how your information is being used

Correction and Updates

• Update or correct inaccurate personal information
• Modify your contact preferences and communication settings
• Update loyalty program preferences and personal details

Deletion and Restriction

• Request deletion of your personal information (subject to legal requirements)
• Restrict processing of your data in certain circumstances
• Object to processing based on legitimate interests

Marketing Communications

• Opt-out of promotional emails and marketing communications
• Manage your communication preferences through your account settings
• Unsubscribe from specific types of communications

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your online experience:

Types of Cookies

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors use our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver personalized advertising content

Cookie Management

You can manage your cookie preferences through:

• Your browser settings to block or delete cookies
• Our cookie consent banner when you first visit our website
• Third-party opt-out tools for advertising cookies
• Your account settings for logged-in users

Note: Disabling certain cookies may affect website functionality and your user experience.

8. International Data Transfers

As a global hospitality company, we may transfer your personal information internationally:

Transfer Safeguards

• Adequacy decisions by the European Commission for certain countries
• Standard Contractual Clauses (SCCs) with international partners
• Binding Corporate Rules within the Wyndham organization
• Certification under recognized privacy frameworks

Data Locations

Your information may be processed in countries where we or our service providers operate, including the United States, European Union, and other regions where we have properties or business operations.

9. Data Retention

We retain personal information for different periods based on the purpose:

• Reservation Data: 7 years after your stay for business and tax purposes
• Marketing Communications: Until you opt-out or withdraw consent
• Loyalty Program Data: While your account remains active plus 3 years
• Website Analytics: 26 months for most analytics data
• Customer Service Records: 3 years for quality and training purposes
• Security Logs: 1 year for security monitoring and incident response

We regularly review our data retention practices and securely delete information when it's no longer needed for legitimate business purposes or legal requirements.

10. Children's Privacy

Our services are not directed to children under 16 years of age, and we do not knowingly collect personal information from children without parental consent.

If we learn that we have collected personal information from a child under 16 without verification of parental consent, we will delete that information as quickly as possible. If you believe we have collected information from a child, please contact us immediately.

For families traveling with children, we may collect limited information about minors as necessary to provide accommodation services, always with appropriate parental consent and safeguards.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.

When we make material changes, we will:

• Post the updated policy on our website with the new effective date
• Notify you via email if you have an account with us
• Provide prominent notice on our website for significant changes
• Obtain your consent where required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.